Digital Marketing Fundamentals: The Core Blueprint
About This Course
Before you click a single button in Facebook Ads or build a website, you must understand the psychology of selling. The Digital Marketing Fundamentals course is designed to strip away the noise and teach you the timeless principles of marketing applied to the modern digital world. This isn’t just about tools; it’s about understanding your audience, crafting an irresistible offer, and building a strategy that works across any platform. This is the “brain” behind your entire marketing operation.
Learning Objectives
The Marketing Mindset: Shift from a "business owner" to a "marketer" who understands consumer behavior.
Identifying Your Avatar: How to find and define your ideal customer so you never waste money on the wrong audience.
The Value Ladder: Learning how to move a stranger from a free lead to a high-ticket customer.
Market Research: How to spy on your competitors and find "gaps" in the market that you can fill.
The Customer Journey: Mapping out the path from "Awareness" to "Conversion" and "Advocacy."
Requirements
- Without these fundamentals, even the best Facebook Ads or the prettiest websites will fail. This module ensures that when you move on to technical tools like Canva, WordPress, or Meta Ads, you are doing so with a clear strategy and a message that actually converts.
Target Audience
- Beginners: Who want to start their digital marketing journey with a solid foundation.
- Business Owners: Who are struggling to see results from their current ads or social media.
- Freelancers: Who want to provide better results and deeper strategy for their clients.
Curriculum
10 Lessons
Digital Marketing Fundamentals
Lesson : 100:00:00
Lesson : 200:00:00
Lesson : 300:00:00
Lesson : 400:00:00
Lesson : 500:00:00
Lesson : 600:00:00
Lesson : 700:00:00
Lesson : 800:00:00
Lesson : 900:00:00
Lesson : 1000:00:00
Your Instructors
AppEEG
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Free
Free
